Unlock the potential of 3D into your marketing.

Once reserved for high-budget projects, developments in technology have put the capabilities of 3D design into the hands of marketers. Could incorporating 3D into your marketing strategy lead to more engagement and better results?

As a creative agency, we’re always looking for new ways to push the boundaries. From photorealistic 3D models to conceptual designs, the possibilities when using 3D are endless.

What is 3D rendering?

3D rendering is the process of creating a photorealistic 2D image from 3D models.

Step 1
We build a custom 3D wire frame which acts as a skeleton.

Step 2
The clay render stage shows the detail but without colour or texture.

Step 3
Textures and materials are then applied to create realistic images.

Step 4
The model can be put in an environment and the textures will react to the lighting, background and surfaces as they would in the real world. 3D images appear sharper and clearer than traditional photography and can be rotated to any angle. In some instances, 3D can be more cost effective.

Five ways to use 3D in B2B marketing

1. Advertising, website headers and social media

With 3D design, you’re not limited to the constraints of traditional photography or photo manipulation. This flexibility opens up greater possibilities for creative concepts. This is particularly useful for advertising, where unique visuals can ensure your campaign is memorable and eye-catching.

2. Video and animation

By using 3D motion and animation, you can simulate camera movements and lighting to create more immersive video content. In a 3D environment, you gain the ability to show all sides of a product/subject, allowing for different angles and perspectives. Whether it’s a short social media sting, or an in-depth product explainer, 3D can be a great tool for elevating your video content.

3. Immersive 3D environments

For an immersive and engaging experience, you can create bespoke 3D environments. By showcasing your products within these environments, you encourage your customers to visualise your products in use. For HID, we built an interactive smart city that allows users to explore a range of scenarios where their products can be used.

4. Event planning and visualisation

Visualising how your event stand will look before a show is invaluable. 3D allows you to perfect your stand design before committing to the physical production. This can often lead to a more effective and impactful presence at the event.

5. Remove the unwanted

You can manipulate images and create a clean visual representation of your product or environment, without the clutter that may exist in real life. This can also be useful for creating conceptual artwork or artist’s impressions.

These are just a few of the ways you can incorporate 3D into your marketing, but the possibilities are endless! When working with Thirst, you’ll have access to a talented team of 3D artists, designers and animators. Feel free to drop us a line for friendly advice on how to tackle your next 3D project.