Streamline your content creation with a flexible campaign approach

In today’s social media driven landscape, marketers are under increased pressure to create content. Whilst social media provides an amazing opportunity to promote your brand, it often puts a time pressure on busy marketing teams who need to constantly roll out fresh content.

Adopting a flexible campaign focused approach is one method we use to streamline the content creation process. In this article, we’ll break down our approach.

Step 1 – Concept Creation

Our design team get together to craft a campaign theme or brand concept. The intention is to develop a creative theme which can be easily adapted for multiple posts.

For this sustainability campaign, we developed an adaptable theme which could be updated with new stats and imagery. We started by designing custom illustrations and iconography which added cohesion and unity to each post.

Step 2 – Animation

Motion is great for capturing attention and standing out in social media feeds. For this campaign, we designed an animated image gallery. This meant we were able to update it with new imagery for each post.

Step 3 – Rollout

During the rollout phase the client can simply send us new stats and images, which we can edit and populate using the campaign theme. Meaning they can create endless content from just this one campaign.

Adopting this adaptable campaign approach is a great way to maximise your marketing budget and save time. The initial investment in developing a strong campaign concept, allows high-level content to be produced with ease.

Our creative team are experts in developing scroll-stopping social content which will grab attention in busy feeds. We can approach projects with a view to creating easily updatable, future-proofed content.

Feel free to get in touch for advice on improving your social campaigns. Our diverse team of designers, animators, video editors, writers and 3D artists can take the stress out of planning and producing your social content.