CrowdStrike wanted to promote Falcon Complete software, targeting large enterprise similar to their security partnership with Mercedes-AMG Petronas Formula One Team. The brief was to nurture existing leads, up-sell software platforms to existing customers and generate new leads.
We created the strategy for Lead Generation. The campaign was purely digital; delivering web banners, animating posts for social media, and nurture email marketing targeting existing and new customer channels. All assets were directed towards a bespoke interactive microsite, where users were encouraged to take a test drive of the CrowdStrike software. From start to finish we were responsible for the User Experience, User Interface and Copywriting of the site. Video plays a big part in a successful campaign, we orchestrated the video production, art direction, and script for the Lewis Hamilton video that accompanied the campaign.