How does motion fit into your marketing tool kit?

You have eight seconds

In today’s fast-paced world, consumers are constantly bombarded with different messages. The average attention span for ads has dropped to just eight seconds! This means marketers are under even more pressure to make an instant impression. With audiences spending so much time on digital devices, motion graphics provide a great way to catch the eye and stop the scroll. 

While live action video and animation both have their advantages, motion can often be more affordable and flexible. Let’s explore a few of the ways you can incorporate motion into your marketing strategy.

Explainer motion graphic videos

Motion graphics are ideal for explaining complex concepts.

For Siemens, we recently created a series of animated explainer videos to show how customers can use finance to upgrade their equipment and technology. Each video focuses on a different sector, walking the viewer through a customer journey. We recorded a professional voiceover and used music/sound FX to set the tone.

Advertising, website headers and social media

When there are so many voices competing for our attention, it can be hard for advertisers to stand out. Often, adding some movement to your graphics can really transform your message and encourage the viewer to find out more.

Event graphics

A great way to boost your presence at events is by using motion graphics. Whether you’re using a large video wall or a simple TV screen, it’s a great way to capture attention and attract attendees to your stand. For CrowdStrike, we recently created a series of large-scale motion graphics to be used at various sites around the exhibition venue. This really helped to increase their prominence at the event.

3D motion graphics

To add another dimension to your campaigns, you may want to utilise 3D animation. 3D motion graphics allow you to create realistic environments or product visuals. You can simulate camera movement within these environments, unlocking a whole world of creative possibilities.

These are just a few ways to use motion in your marketing, but the possibilities are endless! When working with Thirst, you benefit from a team of motion designers, animators and 3D artists. Get in touch for advice on your next motion project.